What: A multi-media push to recycle small rechargeable batteries. Public Radio Underwriting, commercial Network Radio spots and Internet directory advertising are available for sponsorship.

Why: To reduce pollution and health concerns caused by toxins from small batteries.

How: Network radio messages send people to Internet sites for information and directories to find places near them to recycle spent batteries.

Who: Targeted at people (aged 18-65) who use rechargeable batteries.

When: All year long in 2005. Heavy radio schedule beginning January 15, 2005 through March 1, then ongoing weekly radio spots. Internet directory services starting January 15, then ongoing.

Where: Radio spots air in 35 key DMAs across America on commercial stations. Messages also airing around the world on the largest Public Radio Network (the American Forces Radio Network). Internet: www.hopshop.net.

“The use of small rechargeable batteries is expanding exponentially with the increase in the sales of consumer electronics, computers, cell phones, tools, toys and many other devices. This increase is creating a serious potential health hazard that can be avoided by proper recycling. Please join Bog Frog in teaching consumers how they can be more Frog Friendly and make Conservation Pay at home.”

These audio samples are in MP3 format.

Reaching over 1,000,000 listeners per episode, as measured by Arbitron and the USA Military surveys. Commercial station audience delivers 222,661 adults 18+ and Public Radio audience delivers 880,000 military listeners. A "shadow" audience of over 7 million listeners exists worldwide from about 800 stations in 179 countries, but is not measured via surveys.
 

• Tools and Do-It-Yourself batteries
• Cell Phone batteries
• Why Rechargeables: Clean Battery Sources
• Laptop and Computer batteries
• Toys and Child Safety
• Recharging Equipment Options
• Habits and Behavior