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“Education starts the flow for protecting our waters.”

“A new concept in water handling has recently been developed to mimic nature’s way of self-cleansing water. Created by artisans and scientists who studied natural water movements carefully, these “flowform” sculptures are based upon the principle of using physical motion to purify water. Stay tuned for more natural ways . . . ”
-- Clare Waters (from Natural WaysTM radio program)


These audio samples are in MP3 format.

Program Philosophy: To provide simple, effective ways for consumers to preserve and enjoy our natural water resources while learning the nature of water.
Program Delivery:

National and International Network Radio Programs, Internet, Trade Publications, Community Programs.
Program Topics:

• Protecting our Natural Waterways
• Water Treatment & Sewage
• Industrial Water Use & Treatment
• Water Quality & Consumer Health
• Irrigation and Agriculture
• Household & Plumbing
• Gardening & Lawns

Program Airing:

Year round. Six (6) to twelve (12) episodes per week (:60 and 2:30 vignette). Program length includes national commercial time.
Marketing: Internet Directory Service (www.hopshop.net), Internet Advertising, Bog Frog® licensing, artwork and costumes. An original community program (Operation HOP). Posters. Ad slicks. Sign kits.
 
Why Bog Frog?
Most people know that scientists consider frogs an indicator species for the health of the environment. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 7 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, giving consumers a meaningful symbol to remember.
Why Radio?
Like living things on planet earth, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means many more people will get your messages everyday via radio with the same investment as print or television.
Why Advertise With
Bog Frog Media?

Conservation remains one of the most important causes of our time; just as the importance of products and services to conserve resources continue to grow each year. To help capture this key market, Bog Frog Media (a division of The WATER Foundation) offers a potent strategy called “Conservation Marketing™.”

By placing radio ads directly within pertinent programs on the outdoors, messages reach specific action-oriented consumers who support this effort. Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about.

Learn how Conservation PaysTM for your marketing plans.

The Largest Syndicated Conservation Radio Network in the World
Call now for more information and a free demo CD
Phone: 1.800.944.3764 • E-mail:CLICK HERE

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Copyright 2006 The WATER Foundation. All rights reserved.