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| Learn
Fascinating Facts on Camping |
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| Program Philosophy: |
To foster an expanded and enlightened view of nature and to provide simple, effective ways to conserve natural resources in practical money saving ways. |
| Program Delivery: | Commercial Radio Stations in America and the American Forces Radio Network around the world, the Internet, Publications, Workshops, School and Community Programs. |
| Program Topics: | • Survival Techniques • Learning to “Tread Lightly” • Handling Wild Animal Encounters • Equipment that Works • Cooperating with nature • Natural Resources |
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| Program Features: | Year around. Up to twelve (12) episodes per week. Programs are 2 1/2 minutes long, including commercial time. Bog Frog’s Tips conclude each program. |
| Audience Profile: | Reaches all men and women in US military. Heard by 880,000 military listeners several times daily ( measured by US Military). Several million other people (unmeasured) listen on over 800 English speaking stations in the USA and 179 other countries. Many other listeners tune in via short wave radios. |
| Marketing: | With radio
advertisement, your company may also wish to take advantage of the following
marketing options: Bog Frog licensing, artwork and costumes. Operation H.O.P., an original community program. Posters, Ad Slicks, Website Links, Sign Kits |
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| Why Bog Frog? | |
Most
people know that scientists consider frogs an indicator species for the
health of the environment. Conservation “spokesphibian” Bog Frog has been
a symbol of hope for nature since 1987, making over 7 billion impressions
to date. Bog Frog's voice is distinctive and memorable, while his messages
remain positive and practical, giving consumers a meaningful symbol to remember. |
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| Why Radio? | |
Like living things on planet earth, radio is everywhere, blanketing every
demographic, while remaining highly targetable by station type and by
programming. Radio reaches more people than any other single medium. It
consumes very few of our natural resources to conduct it's massive
educational work. Finally, radio costs less, which means many more people
will get your messages everyday via radio with the same investment as
print or television. |
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Why Advertise With The WATER Foundation? |
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Conservation
remains one of the most important causes of our time; just as the importance
of products and services to conserve resources continue to grow each year.
To help capture this key market, Bog Frog Media (a division of The WATER
Foundation) offers a potent strategy called “Conservation MarketingTM.”By placing radio ads directly within pertinent programs on the outdoors, messages reach specific action-oriented consumers who support this effort. Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about. Learn how Conservation PaysTM for your marketing plans. |
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The
Largest Syndicated Conservation Radio Network in the World Home----- Back to Services |
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Copyright 2006 The WATER Foundation. All rights reserved. |