PETS AND NATURE

• Did you know that there are some foods that are great for humans, but harmful to your pets?
• What's the most popular pet insect in the world?
• Can you name the sweet tasting substance common in most households that every year poisons pets?
• Which common animal poses the greatest threat to natural songbird populations?
• What gives cats the amazing ability to always land on their feet?

Program Philosophy:

  

To learn the relationships between our pets and the natural environment, and to provide simple, effective ways for consumers to conserve our natural resources while saving money in the process.

 

Program Delivery:

  

National and International Network Radio Programs, Internet, Trade Publications, Community Programs.

 
Program Topics: •Pet Health

•Pet History

• Natural Pet Treatments
 

 •Pet Trivia

•Pet Safety

• Pet Products
Affiliated Stations:  

331 stations nationwide in 2003
(Messages can be targeted to saturate both regional and national areas).

 
Program Features: Program airs 12 month per year. Six (6) to twelve (12) episodes per week.
2:30 vignette. Program length includes national commercial time.
Audience Profile:  

Radio ads reach 85% of the U.S. population during radio drive-times.
Heard by up to 10,000,000 listeners (measured by Arbitron) daily.

 

Merchandising:

 Bog Frog® licensing, artwork and costumes. Original community programs (Adopt-A-Bog, Operation HOP). Posters. Ad slicks. Website links. Sign kits.