CAMPING

As our natural public lands continue to host growing numbers of recreational visitors, the need to tread lightly, leaving no trace becomes a paramount lesson. To truly enjoy the camping experience, nature enthusiasts must also equip themselves with the proper gear, as well as knowledge of the flora and fauna itself.

Outdoor Trivia national radio programs have been providing listeners with these lessons for over a decade. In fact, the question and answer trivia format of this program remains for many people, a most enjoyable, yet practical method of learning.

Program Philosophy:

  

To foster an expanded and enlightened view of nature. And to provide simple, effective ways to creatively save money while lessening environmental impact.

 

Program Delivery:

  

National and International Network Radio Programs, Internet, Trade Publications, Community Programs.

 
Program Topics: • Survival Techniques

• Learning to “Tread Lightly”

• Handling Wild Animal Encounters
 

 • Equipment that Works

• Cooperating with nature

• Natural Resources
Affiliated Stations:  

294 stations nationwide in 2003
(Messages can be targeted to saturate both regional and national areas).

 
Program Features: Program airs 12 month per year. Six (6) to twelve (12) episodes per week.
2:30 vignette. Program length includes national commercial time.
Audience Profile:  

Radio ads reach 85% of the U.S. population during radio drive-times.
Heard by up to 10,000,000 listeners (measured by Arbitron) daily.

 

Merchandising:

 Bog Frog® licensing, artwork and costumes. Original community programs (Adopt-A-Bog, Operation HOP). Posters. Ad slicks. Website links. Sign kits.