Energy Trivia Kit

2012 ENERGY TRIVIA RADIO ADVERTISING KIT

"Hi! This is Bog Frog® with an Energy Trivia Tip. Do you know what the most plentiful element on earth is? This element is a great source of renewable energy. Here’s a hint: it’s also the most plentiful element in the entire universe!"

Bog Frog® Energy Trivia™ tips are fun, bite-size, radio features on energy conservation. Airing daily on hundreds of radio stations for his fourteenth year. National radio icon Bog Frog has been teaching and entertaining millions of listeners with award-winning, money-saving sound-bites of information on conserving and generating energy. The average person might not know, for example, if there is an "energy pig" in their basement (an inefficient hot water heater)…or a "dinosaur" in their home (an almost extinct HVAC system)…or that the sun shining on their roof each year contains more than enough energy to power all their home needs.

Your company can gain a competitive edge with our cause-marketing radio tips. The energy industry is jumping; and with it comes a real and immediate need for widespread education—our society needs to learn better ways of conserving and generating energy. Yet, for the most part, such sweeping national education has been slow to arrive—with one "green" exception, Bog Frog’s Tips on radio. There is no "ad cluster" in each tip…only one sponsors' message is placed between the energy tip segments, which maximizes the effectiveness of the sponsors' message.

An Energy educated customer is a better customer. We provide excellent radio education tools to conduct effective cause-marketing for your business. It is this very process of education which lies at the core of the Bog Frog Media. Knowledge remains the key to protecting any natural resource. Call 218-764-2321 or email us for a current rate card and detailed list of affiliated radio stations.

Energy Trivia Topics Covered:
	Insulation & Weather striping Appliances Efficient Engines Clean Energy Systems	Lighting Heating, Cooling & A/C Home Improvements Habits and Behavior
Listen to a Show			Listen to a Show

ENERGY RATES CARD

Program Philosophy	To provide simple, effective tips for people and businesses to conserve energy, save money and become more sustainable on a daily basis.

Program Features	Year around. Six (6) episodes per week (:60 vignettes). Program length includes national commercial time. Avails for ads are :15 and :30 seconds long.

Affiliated Stations	The American Forces Radio Network (AFN) and or our own network of syndicated radio station 2008. Messages can be targeted to saturate either regional and national areas.

Audience Profile	Radio tips reach all American military personnel in the USA and all US Department of Defense locations around the world six times daily. Listenership measured (by the military) to be 880.000 AQH adults on the AFN. Our domestic audience is over 200,000 adult listeners (measured by Arbitron). Ninety percent of our adults are ages 25-54.

Why Bog Frog	Most people know that scientists consider frogs an indicator species for the health of the environment. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 8 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, in a memorable trivia format. Bog Frog's motto is "Conservation Pays!". Merchandising materials and programs are available by request. Call 218 764 2321.

Why Radio	Like pure energy, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means more people hear its messages everyday. Radio advertising is the most economical mass medium.

Why Promote Conservation?	Energy conservation is one of the most important causes of our time. Just as the importance of products and services to conserve energy continue to grow each year. To help capture this key market, we offer a potent cause-marketing strategy called "Conservation Marketing"™. By placing radio ads directly within pertinent programs on energy, messages reach specific action-oriented consumers who support this cause. Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about. Learn how Conservation Pays™ and creates a great return on your advertising investments.

	Still wondering about the Energy Trivia question at the top? Bog Frog says: "Hydrogen is the simplest and most plentiful element in the universe. An atom consists of only one proton and one electron. Yet, hydrogen is a great energy source when used in a fuel cell, since there’s no pollution. Hydrogen fuels cells are coming!"

The Largest Conservation Radio Network in The World!

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